October 30, 2026 | Blog | Ultimate Pitch
Starting a business takes courage at any age. For younger entrepreneurs, taking that first step can be particularly daunting, with limited experience, competing commitments and the challenge of convincing customers that a new business has what it takes to succeed.
Yet across Northern Ireland, a new generation of business owners is showing that ambition, creativity and a willingness to learn can provide the foundations for something special.
The Go Succeed Rising Star Award, part of The Ultimate Pitch competition, recognises emerging entrepreneurial talent and gives young business owners an opportunity to showcase their ideas.
This year’s local award winners have included Georgia Heaney of Breadly, an AI finance agent; Aisling Willighan of stationers Hearth & Paper; and art teacher Chloe Tinney of Brush & Banter.
Other recognised entrepreneurs include Jason Hamilton of Koukan, a peer-to-peer marketplace for buying and selling PC components; and Shannon Dharmaratne of inclusive toy company Teddycare.
Meanwhile, Cara Quinn-McAllister was recognised for her plans to open a coffee cart, alongside other winners including Jack O’Neill in Belfast, and Rebekah Jones of accessible play café Little Jar of Joy.
Their success reflects the variety of opportunities available to young entrepreneurs, from product-led businesses to creative ventures and new services.
But enthusiasm and a good idea are only the starting point.
One of the biggest challenges for any new entrepreneur is understanding the practicalities of running a business. How much will it cost to deliver a product or service? Who are the customers most likely to buy it? What should be charged to cover costs and generate a profit? And how can a new business attract attention in a crowded marketplace?
For younger entrepreneurs, developing these skills while balancing education, employment or other commitments can add another layer of complexity. Access to experienced advice, constructive feedback and a network of people who understand the realities of business can therefore be invaluable.
It is also important to recognise that business success rarely happens overnight. Testing an idea, learning from mistakes, refining an offering and building a loyal customer base all take time. Having a clear plan can help turn an initial burst of enthusiasm into steady progress.
This is where Go Succeed can play an important role. Delivered through Northern Ireland’s 11 councils, the service offers tailored support to people developing a business idea, launching a start-up or looking to grow. Entrepreneurs can access one-to-one advice, mentoring, business planning support, masterclasses, peer networks and funding opportunities, subject to eligibility.
For someone taking their first steps into business, that guidance can help make an unfamiliar journey feel more manageable, providing practical tools to make informed decisions and plan for the future.
Get in touch with Go Succeed to find out more about taking your first step into entrepreneurship.